Graphy TalksGraphy Creator

Scaling up to a 9M Youtube Empire – Gaurav Taneja on Graphy Talks

From a commercial airline pilot & a fitness expert to a popular YouTuber and a vlogger, Gaurav Taneja successfully wears many hats.

His first YouTube channel Flying Beast has amassed 6 million subscribers as of July 2021. He runs 2 other Youtube channels “Fit Muscle TV” and “Rasbhari Ke Papa” with a subscribers base of 1.9 M & 1.2 M respectively.

Gaurav Taneja On Graphy Talks 

Graphy Talks is a one-of-a-kind series that brings you up close with the top Creators, one session at a time. After the launch, Gaurav Taneja, along with his wife Ritu Rathee, delivered the first session at Graphy Talks. 

From a well-framed session on vlogging to candid tidbits from his life, it had the right amount of everything.

(Gaurav Taneja addressed these questions in his own words.)

Burning Questions Answered!

  • How can a budding creator start their journey?
  • What is Vlogging?
  • I don’t have any unique / special skills. How do I become a vlogger?
  • Why does Vlogging work?
  • What makes a channel more successful than the others?
  • Should we go for Shoutouts or not?
  • How to pivot for growth?
  • How can creators monetize their channel?
  • Summary

How can a budding creator start their journey?

Youtube & other social media channels are a great way to showcase your skills. If you have a passion for a subject, you can share your knowledge on these channels & grow. Just begin by sharing relatable & generic content for the audience. 

Alternatively, you can also take full-fledged, comprehensive, & personalized sessions on Graphy by creating your own school for free. It’s simple & easy to use. Most importantly, Graphy makes money only when you do. 

Graphy has also come up with Graphy Creator Grant. If you are a budding creator & want to take charge of your financial destiny, this is for you!

However, being a creator isn’t limited to just sharing information & educating the audience. Sometimes it’s all about showing who you are. If you have a knack for content creation, that’s where vlogging comes into the picture.

What is Vlogging?

Start with a subject that really fascinates you. If it’s food, start with food vlogging, if you like travel, start with travel vlogging. Keep a balanced mix between vlogging your life & vlogging for a particular niche. 

Most importantly, don’t let an external factor act as a roadblock.

I was travel-vlogging before the pandemic. I went to the Maldives in Feb. After that travel vlogging stopped because traveling was no more an option. Hence, I compiled my everyday 5-10 stories and created vlogs out of it

“Creators are fighters. If you want to become a vlogger, you have to be a fighter.”

I don’t have any unique / special skills. How do I become a vlogger?

Everyone is unique. In the ways that we interact, conduct our lives, think, none of us are the same. While bringing up who you really are, start to upload relatable content. Vlog your daily life. Just like everyone else, your mom also makes food in the kitchen. Record it. Without trying to fake anything, or trying to be perfect, record your everyday lives.

Don’t buy expensive gadgets in the beginning. Start with your phone. – Ritu Taneja”

Why Does Vlogging Work?

Imagine having a bunch of friends in our lives who make our lives colorful. No matter where we go or what we do, we prefer doing it with them. Doing the same things with people who aren’t your friends, doesn’t necessarily bring in the same joy, as we connect to them & like their aura.

Vlogging is exactly like that. When creators showcase their personalities online, the audience gets connected to them. When they hang out on the internet, they want to be around & vibe with their favorite creators.

That’s why vlogging works. When the audience gets used to you & your online presence, they keep coming back! 

“Don’t act as a roadblock on your own journey. You won’t know how many people would actually end up connecting with you until you actually do it”.

What makes a channel more successful than the others?

Some channels garner millions of followers & views while others barely drive a few hundred. What is the driving force behind the success of a Youtube channel?

It’s a combination of two things.

The first one is content. It’s all on you.

If you have a deep-seated love for your craft, it shines through. On camera, don’t try to be something you aren’t. Showcase your true & authentic self. You might not get traction initially, but keep going.

The second one is a platform’s algorithm. It’s not in your hands.

High & lows are a part of content creation. No matter what happens, keep working hard. 

When a drop in reach comes, don’t compromise on your consistency & video quality. 

Because when your channel picks up & a new audience comes in, they would end up seeing your older videos or even 2-3 years.

“If you are seeing a dip in your content’s views, check your like to view percentage. If 10-11% of your total viewers are liking your video, your content is doing great.”

Should we go behind Shoutouts or not? 

Short answer, shoutouts won’t work. 

Long answer, shoutouts are like click baits. You might increase your views initially for one video or your overall followers. But they will only be your loyal followers & consume your other videos if they like your content.

I launched my gaming channel Rasbhari Ke Papa which got 1 M active subscribers within 1 day. But I couldn’t keep up with them because I didn’t have a true passion for gaming & it started to show through my content.

How to pivot for growth?

In order to grow yourself as a creator, you need to pivot, introduce something fresh & need to improvise. However, that doesn’t mean you need to go with the trends. Pivoting also doesn’t mean you go to the opposite extreme.

Don’t start something just because it works with other creators. If you want to build your own brand & maintain authenticity then do something that resonates with your audience & your personality. 

How can creators monetise their channel?

If you have maintained your Credibility factor, and have built an authentic brand, even a subscriber base of 50K would bag you brand deals. 

Brands automatically come to the creators with a loyal audience. Focus on playing a long-term game! Take this profession just like any other career where nothing happens overnight.

Being a creator takes consistent hard work & love for your craft. Stick to it & brands would be knocking at your door to collaborate. 

In a Nutshell

  • There is a thin line between showing your natural self & doing something for the camera.
  • Don’t show anything fake & the audience will be able to establish a connection with you.
  • While vlogging, focus on fast storylines, new visuals & have abrupt cuts.
  • Don’t try to make it perfect. Show real & raw conversations.
  • Don’t go with the trends. Don’t start something just because it works with other creators. 
  • Everyone has dislikes, move on from haters, & grow a thick skin towards them.

We are bringing in other top-class creators on our next sessions of Graphy Talks. Keep an eye on this space to not miss a fun-filled & value-packed session!

Ciao.

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