Online course creators are like savvy entrepreneurs, with their creative juices flowing. One key aspect that so many course creators overlook is personal branding. In this blog, we’ll learn about the top 3 wildly useful personal branding tips for course creators.
We buy and learn from people we trust. That means, as a creator, you are the core and image of your business. That means, if you create your credibility in front of your online audience, selling becomes 10X easy.
Your brand is what people say about you when you are not in the room — Jeff BezosTweet
When you create your personal brand, you take charge of what you are known for and perceived as. You subtly promote yourself in such a way that builds authority and establishes credibility. Over time, personal branding can help position yourself as a leader in your niche.
Your personal branding is an amalgamation of your experiences, prior knowledge, public opinion, personality, reputation, and more that is associated with your name.
In other words, your personal branding is like a brand recall. The things that people think of when your name comes to mind.
Personal branding tips for course creators
Personal branding done right will help you get more brand awareness and increase course sales.
The good news is that you don’t need to be a marketing expert to achieve this. You can begin with a few key practices to help you solidify and build your personal brand.
Let’s dive right into the personal branding tips for creators like you!
Define what you want to be known for
This is the first and single most important thing that you should define even before building your personal brand. Personal branding is all about the brand recall. So, clearly define who do you want to be projected as and what do you want to be known for!
Remember, you don’t have to be something you are not, but you just have to project what you are, for real. Which part of “you” to highlight and which part of “you” to leave, has to be a conscious choice.
Some questions to ask yourself to gain some clarity here:
- My core values.
- My likes and dislikes.
- Things that make me unique.
- My professional background.
- Things that make me an expert in my online course topic
Stating these things will help you give a clear direction to your personal branding efforts. You don’t need to get into the personal details.
However, feel free to reveal the aspects of your life that will be-
- Relatable to your audience
- Authentic in your voice
- Helpful in creating trust
Now, string the information together in the form of a short bio.
You can use this in your website, course page, emails, and other social media content.
People buy from people. Humanizing your bio section will be great for your personal brand and online course.
Create a brand identity
A very common mistake that many budding creators are making is having an inconsistent brand presence.
A successful personal brand presents a cohesive image of yourself throughout all the online channels that you’re leveraging. Pay attention to the small details that eventually contribute to how people perceive you.
A few things to do immediately for a uniform brand presence:
- The name and your profile picture that you’re using on your website and social channels, keep them the same everywhere.
- Get some professional pictures of yourself done. If your budget is tight, take it yourself using your smartphone and a plain background.
- Keep the bio and description of yourself on all your channels consistent.
- Use the “About Me” section to describe what you do, why have you created the course and what does it aim to do.
- Clean up your social profiles and delete any unwanted pictures or details.
Next up, keep the visuals aligned. It’s super essential to use the font types, brand colors, and design elements everywhere.
Find and connect with your audience
Another equally important aspect of personal branding is engaging and connecting with your target audience. These aren’t just a bunch of random people. Rather, this is your target audience and is most likely to buy your courses.
There is no use in creating a personal brand that isn’t reaching out to the right people.
For example, if your online course revolves around digital marketing, then figure out what level of expertise are you targeting, the demographics, etc. Are you teaching absolute beginners or is it an advanced course?
Asking yourself these questions and then connecting with the right people is a good beginning. But, this is not where you stop. The idea is to get very specific while finding your target audience.
In order to improvise, look at any existing sales or learners’ data that you own. For example, if your courses are mostly bought by entrepreneurs who are between 30 and 45 years old and are pivoting from a traditional business to making it online, that’s your target audience. This is where you need to show up and build interaction.
Put yourself in the shoes of your learners. Think about how you started and the problems you faced.
Related: Launch a cohort based course
You already have the three most essential aspects of building a ravishing personal brand. Remember that consistency is critical to success and non-negotiable.